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ABOUT SARAH

I’ve built my career at the intersection of care and business.

I’m Sarah Swanberg, a healthcare entrepreneur, Doctor of Acupuncture and Chinese Medicine, and strategic advisor with more than a decade of experience building businesses, teams, and care models in health and wellness.

My work has taken me from the treatment room to the founder’s seat, and into advisory roles with companies developing new products, platforms, and experiences. That combination shapes how I think about healthcare: what works clinically matters, but so does whether people will use it, practitioners will embrace it, and the business can actually support it.

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FROM CLINICIAN TO FOUNDER

I didn’t set out to build a healthcare business. I set out to build better care.

I began my career as a Doctor of Acupuncture and Chinese Medicine, where I saw firsthand how fragmented healthcare can feel for patients and practitioners alike. I wanted to create something more connected.

That idea became Indigo Wellness Group, a multidisciplinary integrative healthcare practice bringing practitioners across specialties together under one model of care.

Building Indigo changed the way I think about healthcare. Great ideas are only the beginning. Making them work requires the right people, systems, economics, experience, and countless decisions that rarely fit neatly into a business plan.

BEYOND THE PRACTICE

Building, advising, and translating ideas into something people can use.

Founder

Co founded The Fruitful Program, an online preconception fertility program that brought multidisciplinary expertise into an accessible consumer health offering.

Advisor

Advisory work with Reset One and Eaton Botanicals has expanded my operator perspective into product development, clinical strategy, nutrition, sleep, and consumer wellness.

Author + Speaker

Author of two books on integrative health and a frequent speaker on women’s health, wellness, longevity, and the practical application of integrative medicine.

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WHAT DRIVES MY WORK

I’m interested in what healthcare could become.

I’ve lived with Type 1 diabetes since I was seven, so healthcare was personal to me long before it became my profession. That experience shaped my belief that people deserve to understand their bodies, have access to good information, and feel like active participants in their own care.

Raising two girls has only deepened my interest in women’s health and education, and in how we give women better information, better options, and more agency throughout their lives.

I’m drawn to conversations about what we could do differently: how we deliver care, how we educate people about their health, and how good ideas become businesses, products, and experiences that actually make a difference. Those are the conversations I want to keep having.

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